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September 26, 2025
10:00AM - 11:00AM EST

Marketing Roundtable Roundtable | LeadingAge Indiana | 2025

The LeadingAge Indiana (LAIN) Marketing Roundtable meets every other month on the 4th Friday, beginning in January.

Virtual

Marketing Roundtable2025 LeadingAge Indiana Marketing Roundtable Meetings

The LeadingAge Indiana (LAIN) Marketing Roundtable meets every other month on the 4th Friday, beginning in January. These virtual meetings, starting at 10:00 a.m., provide a collaborative space for marketing professionals in the aging services industry to discuss trends, share best practices, and explore innovative strategies for reaching older adults and their families. Topics will cover digital marketing, branding, community outreach, content creation, and more.

Please mark your calendars for the following dates in 2025:

  • January: 24
  • March: 28
  • May: 23
  • July: 25
  • September: 26
  • November: 7 (Note: November meeting is on the 1st Friday)

Join us to gain insights into effective marketing strategies, connect with peers, and strengthen your organization’s marketing efforts within the aging services sector.

Benefits of the LeadingAge Indiana Marketing Roundtable

  1. Networking and Collaboration
    The Marketing Roundtable brings together professionals from across the aging services sector, offering opportunities to network, exchange ideas, and collaborate on initiatives that drive effective marketing strategies within the industry.

  2. Insights into Industry Trends
    Stay updated on the latest trends in aging services marketing, including digital marketing, brand development, and innovative outreach strategies. Participants gain valuable knowledge on how to reach and engage the senior demographic effectively.

  3. Best Practices Sharing
    Learn from the experiences and successes of others in the industry. Roundtable discussions provide a space for sharing best practices related to marketing campaigns, social media strategies, and community engagement efforts specifically tailored to the aging services market.

  4. Targeted Marketing Strategies
    Discover new ways to effectively target seniors and their families, as well as understand the unique marketing needs of diverse aging populations. Roundtable participants can discuss messaging and techniques that resonate with older adults, caregivers, and potential residents or clients.

  5. Brand Positioning and Visibility
    Gain insights on how to strengthen your organization’s brand presence in the aging services marketplace. The roundtable covers topics like reputation management, building trust with prospective clients, and differentiating your services from competitors.

  6. Content Creation and Storytelling
    Learn how to craft compelling stories that highlight the value of services, attract attention, and build emotional connections with prospective residents and their families. Discussions often cover content marketing, storytelling, and the importance of visual and written communication.

  7. Improved ROI on Marketing Efforts
    Get tips and tools for measuring the effectiveness of your marketing campaigns. The roundtable explores strategies to improve return on investment (ROI) through cost-effective and efficient marketing practices.

  8. Exclusive Virtual Access
    Meetings are held virtually, offering flexibility for participants to attend from anywhere without the need for travel. This makes it easier for marketing professionals from all over Indiana to take part and benefit from the discussions.

Who Should Attend?

The Marketing Roundtable is designed for professionals responsible for marketing, communications, and public relations within the aging services industry. Attendees should include:

  1. Marketing Directors/Managers

    • Individuals leading marketing initiatives for senior living communities, home care agencies, hospice providers, and other aging services organizations.

  2. Public Relations and Communications Professionals

    • Professionals responsible for managing media relations, community outreach, and internal communications within organizations serving older adults.

  3. Digital Marketing and Social Media Specialists

    • Experts in digital marketing, SEO, social media strategy, and online advertising focused on reaching seniors and their families through digital channels.

  4. Brand and Advertising Managers

    • Professionals involved in developing and maintaining the organization’s brand image, advertising campaigns, and promotional materials.

  5. Sales and Business Development Teams

    • Sales professionals in senior living, home health, and aging services who work closely with marketing teams to drive lead generation, conversions, and resident enrollment.

  6. Community Engagement Coordinators

    • Individuals focused on fostering relationships with local communities, faith-based organizations, and other groups to raise awareness and promote services for older adults.

  7. Content Creators and Copywriters

    • Professionals responsible for writing copy for websites, brochures, newsletters, blog posts, and other marketing materials.

  8. Market Research Analysts

    • Professionals involved in analyzing data and trends in the aging services market to inform marketing strategies and decision-making.

  9. Executive Leadership

    • CEOs, COOs, and other senior leaders who want to stay informed about the latest marketing strategies and how they impact organizational growth and sustainability.

  10. Consultants and Industry Experts

  • Marketing consultants specializing in aging services, healthcare marketing, or senior living who wish to stay updated on the latest trends and strategies.

The Marketing Roundtable provides a platform for these professionals to enhance their marketing skills, collaborate on innovative strategies, and share ideas for improving outreach and engagement with older adults and their families.

If you have any questions about the Marketing Roundtable or would like to join, please contact Ashley Sabins at asabins@leadingageindiana.org

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