The LeadingAge Indiana (LAIN) Marketing Roundtable meets every other month on the 4th Friday, beginning in January. These virtual meetings, starting at 10:00 a.m., provide a collaborative space for marketing professionals in the aging services industry to discuss trends, share best practices, and explore innovative strategies for reaching older adults and their families. Topics will cover digital marketing, branding, community outreach, content creation, and more.
Please mark your calendars for the following dates in 2025:
Join us to gain insights into effective marketing strategies, connect with peers, and strengthen your organization’s marketing efforts within the aging services sector.
Networking and Collaboration
The Marketing Roundtable brings together professionals from across the aging services sector, offering opportunities to network, exchange ideas, and collaborate on initiatives that drive effective marketing strategies within the industry.
Insights into Industry Trends
Stay updated on the latest trends in aging services marketing, including digital marketing, brand development, and innovative outreach strategies. Participants gain valuable knowledge on how to reach and engage the senior demographic effectively.
Best Practices Sharing
Learn from the experiences and successes of others in the industry. Roundtable discussions provide a space for sharing best practices related to marketing campaigns, social media strategies, and community engagement efforts specifically tailored to the aging services market.
Targeted Marketing Strategies
Discover new ways to effectively target seniors and their families, as well as understand the unique marketing needs of diverse aging populations. Roundtable participants can discuss messaging and techniques that resonate with older adults, caregivers, and potential residents or clients.
Brand Positioning and Visibility
Gain insights on how to strengthen your organization’s brand presence in the aging services marketplace. The roundtable covers topics like reputation management, building trust with prospective clients, and differentiating your services from competitors.
Content Creation and Storytelling
Learn how to craft compelling stories that highlight the value of services, attract attention, and build emotional connections with prospective residents and their families. Discussions often cover content marketing, storytelling, and the importance of visual and written communication.
Improved ROI on Marketing Efforts
Get tips and tools for measuring the effectiveness of your marketing campaigns. The roundtable explores strategies to improve return on investment (ROI) through cost-effective and efficient marketing practices.
Exclusive Virtual Access
Meetings are held virtually, offering flexibility for participants to attend from anywhere without the need for travel. This makes it easier for marketing professionals from all over Indiana to take part and benefit from the discussions.
The Marketing Roundtable is designed for professionals responsible for marketing, communications, and public relations within the aging services industry. Attendees should include:
Marketing Directors/Managers
Public Relations and Communications Professionals
Digital Marketing and Social Media Specialists
Brand and Advertising Managers
Sales and Business Development Teams
Community Engagement Coordinators
Content Creators and Copywriters
Market Research Analysts
Executive Leadership
Consultants and Industry Experts
The Marketing Roundtable provides a platform for these professionals to enhance their marketing skills, collaborate on innovative strategies, and share ideas for improving outreach and engagement with older adults and their families.
If you have any questions about the Marketing Roundtable or would like to join, please contact Ashley Sabins at asabins@leadingageindiana.org